PepsiCo's Augmented Reality Campaign: A New Era of Engagement

Golden A' Design Award Winner Pepsi Moments China, Celebrating Youth Culture

The Moments Campaign is a limited edition series of augmented reality cans that celebrate moments of contagious excitement, passion, and uniqueness. The cans feature icons combined with expressive typography that signify moments that ignite action, both locally and globally. No matter what the occasion, big or small, the Moments Campaign captures the moments that make us feel alive.

What sets this campaign apart from others is its focus on the shared moments most important to Chinese youth: music, sports, meals, celebration, travel, and cinema. PepsiCo leveraged the success of their previous PepsiMoji campaign and collaborated with China's largest social app, Tencent QQ, to create an exciting on-pack augmented reality interaction that brings these Pepsi Moments to life.

Through this innovative approach, PepsiCo has been able to generate buzz and interaction among consumers, boosting their love for the brand. The Moments Campaign is more than just a marketing strategy; it's a way for PepsiCo to connect with their audience on a deeper level, celebrating the moments that matter most to them.

The Golden A' Design Award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics. PepsiCo's Moments Campaign is a deserving recipient of this prestigious accolade, reflecting the brand's commitment to innovation and design excellence.

In conclusion, PepsiCo's Moments Campaign is a shining example of how brands can leverage technology and design to create meaningful, engaging experiences for consumers. It's a testament to the power of innovation and the endless possibilities it presents for the future of marketing and consumer engagement.